As you can see, SEO is not a set-it-and-forget-it task. Even if you’re already ranking well for your target keyword, competitors may try to “steal” the top spot. Google may also “demote” your rankings if your content becomes outdated.
To find the pages with decreasing traffic, look at your Google Analytics. Alternatively, paste each of your pages into Ahrefs’ Site Explorer and look at the organic traffic graph in the Overview report.
To find out why your rankings have dropped, look at the search results to see what the top-ranking posts have that you don’t. Often, ranking drops occur because certain parts of your content are outdated. For example:
Screenshots;
Process;
Stats;
Links (broken, etc.)
Year in title.
Depending on the target keyword, sometimes refreshing the outdated sections will suffice. In other cases, you might find sofa sets online india that you’ll have to do a full rewrite of the article (which is what we most often do here at Ahrefs!)
Learn more about keeping your content evergreen in our guide to evergreen content.
9. Merge similar posts
Here’s something meta.
This post you’re reading was originally two other posts, with these URLs:
ahrefs.com/blog/how-to-drive-traffic-to-your-website/
ahrefs.com/blog/increase-website-traffic/
Both of them had backlinks.
The problem? None of them were getting much search traffic.
how to drive traffic to your website poor traffic
So, we decided to merge them into one post.
We call this the Cocktail Technique.
By merging and consolidating both posts into one delicious cocktail of a page, it is likely to perform way better in the SERPs.
That’s what happened when we merged two articles about the Skyscraper Technique on our blog:
skyscraper technique traffic
Why does this work?
Two reasons:
Consolidation of “authority.” 301 redirects no longer “leak” PageRank. By redirecting one article to the other, we were able to merge the “authority” of both pages into one.
Better content. The merged articles were decent (not great). And they were getting outdated. By combining the content into one post, we created a substantially better piece of content that deserves more traffic.
Want to learn how to execute the Cocktail Technique? Read our guide to 301 redirects.
10. Repurpose content on other channels
Here’s our post on performing a content audit. And here’s our video on the same topic:
By repurposing our article into a video and uploading it on YouTube, we’ve acquired >10,000 extra views.
Pretty good!
But that’s just one example. Here’s another:
We republished our post on podcast advertising on Medium, which landed the #2 spot on Medium’s “Most Popular” list on that day.
pasted image 0 3
We’ve also converted some of our beautiful infographics into tweets:
800+ likes and 500+ retweets. Pretty successful, I’d say!
duraster 